Structure first, then style with intent.
I focus on hierarchy, pacing, and the way content leads the user before layering in the visual identity that makes the site feel distinct.
About
The work sits between design taste and front-end execution. The aim is a site that looks sharper, feels more controlled, and earns trust faster.
I focus on hierarchy, pacing, and the way content leads the user before layering in the visual identity that makes the site feel distinct.
The aim is a better first impression, stronger trust, and a website that feels worth paying attention to.
The name represents two complementary disciplines working in harmony:
"Based in Wigan, Greater Manchester, I founded Logic & Loom to bridge the divide between creative front-end design and disciplined IT engineering. When you work with Logic & Loom, you deal directly with me from discovery to deployment—no account managers, no junior handoffs, and 100% code ownership."
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